Today’s buyers typically start their search online. The average consumer digests more than 4 pieces of content about a company before making the decision to use them.
Business Blogging is a Tactic that gets you More Exposure
Potential customers are looking online whether they are making a large or small purchase. The larger the purchase, the more research they tend to do before pulling the trigger. Blogs are a great source of information for potential customers and they can position you as an expert over time. Coupled with great reviews, your leads coming from blogs will have better conversion rates than from a regular website.
Blogging helps drive people to your website
Blogging helps you grow your website size. Websites with a blog tend to have over 4x the number of indexed pages on search engines compared to regular websites. Search engines rank the various pages within a site, so the more pages you have the better your chance of having your website show up. But did you know that each blog post acts as its own page? Blogging helps grow your rankings on search engines!
An Added Benefit
Blog content also helps keep your social media up to date too, which takes pressure off your team to come up with ideas for your social media accounts.
Now that you are getting more people to your site, each post is a new opportunity to generate more leads. Leads from blogs are 13x more likely to close a deal with you compared to leads from a website alone.
If you are consistently keeping your blog content up to date you’ll better enable your sales teams. Prospects who enter your sales cycle after reading a few of your blog posts are more likely to understand the sales process. They’ll view the sales rep as a trusted advisor and helpful resource.
The Last Word on Blogs
Blog posts can last forever. Something that started out generating only a few clicks and leads can generate hundreds of thousands of leads over time because it will start moving up the rankings on Search Engines, acting as an advertisement as long as you keep your site active! Make your blog posts relevant/useful, and the sky is the limit!