Social Media and Video Marketing Tips

Social Media isn't for you? Think again ...

It may be hard to believe, but there are people and companies overlooking social media as a powerful marketing tool. To many, social media is a buzzword with no practical advantages and requires a (perceived) complicated learning curve. However, Social Media is known to help grow your brand in many different ways, such as:

• Helping to improve brand loyalty by creating the opportunity to engage with customers on a regular basis;
• Achieves higher conversion rates by creating a place where brands can act as people do. This is important because people prefer doing business with other people, not with dehumanized companies;
• Brand reliability - customers conclude their opinion based on the legitimacy of a company's social media platforms. Contributing factors include quality of posts, interactions with customers, past reviews, followers and more;
• Decreased marketing costs - it requires a minimal time commitment investing in a channel as large as social media. You’ll never worry about going over budget.

If you’re not taking advantage of technological advantages such as social, you’re missing out on a fast, inexpensive, and effective way to gain brand exposure.

Blogging - this may be for you!

There are dozens of great articles on blogging. The below links will take you to some useful places to learn and check out examples:

Blogging 101 

Broker Example Blog

Video Marketing

One powerful marketing tool that can be utilized using social media is video marketing. Video marketing has the ability to interact with viewers that other media can't. Video is a great tool for learning and is super easy to consume. Modern customers want to see the product in action because today’s life is too busy to have time to read long product descriptions or dig deep into services. Experts claim that 74% of people who get an opportunity to see a product in action via an "explainer" video will buy it. It’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or clients are doing. The key here is to think beyond profit and product.