Are you struggling to come up with new content? Re-purposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. Great content can also strengthen your brand’s reputation and encourage more web visitors to convert. Creating new content takes a lot of time and effort, which is why businesses often re-purpose old content. This allows you to:
- Stop stressing over what to write about
- Reach more potential customers with your content marketing
- Get more organic search engine traffic
- Devote more time towards making sales
They're big benefits that you can’t afford to ignore. If you're not re-purposing your content, you're missing out on huge opportunities for your business. Here are some killer tricks for re-purposing your blog content:
- Use Different Formats: Take existing blog content and turn it into a video, podcast, or offline material.
- Refresh Old Content: Take your old blogs and expand/update them with new information.
- Transform Lists Into Summaries: Next time you are posting tips, consider breaking down each tip into a series of summaries. This way you can go into more detail on each point and relate back to the series.
- Mix & Match: Take the body of one of your old articles and change the context of it by simply changing the story or theme to fit the audience.
- Jump On Your Own Bandwagon: Successful blog posts can generate years of recurring success for you. Keep the fire burning by writing new angles with follow-up links & use your original posts to keep fueling the fire.
We hope you found this information helpful, checkout our previous sales tips blog on "E-mail Marketing" Click Here