I've researched industry best practices on blogging for business. I'm going to cover a few tips over the next two weeks that you'll find useful to your business if digital marketing is a part of your marketing mix.

We'll be covering the following items:

1. Interesting/relevant topics;
2. Write new posts regularly;
3. Link your blog post to other sites (internal and external);
4. Have a call to action;
5. Have blog readers sign up for notices of new posts

Pick Interesting Topics

So let's get this kicked off with the first item on the list: picking interesting topics. "Of course!" you think to yourself, obviously. So how do you do that?

Here's some simple advice: Your content should be in-depth and provide your own unique spin on the topic at hand. For example, I know from experience that our mortgage broker clients don't have a lot of time, and they're managing a lot of things at once, so I have to limit my blog length to something that can be read in 30-60 seconds.

Do This

Google "economic news affecting home buyers" if you're a broker looking for topics. cnbc.com and cbc.ca are good sources too. These are easy ways to get ideas about current affairs to be top of mind for new and existing customers! Don't forget to blend in your opinion on the topic.

Lastly, just start with something. You'll find your voice!