We've read and heard lots recently about the "renewal super-cycle" coming in 2026 & 2027. Mortgage brokers are uniquely positioned to help consumers in 2026 & 2027 because they have access to a variety of funding sources and understand, strategically, how best to structure debt.

For years, the big banks have dominated the mortgage renewal market in Canada. They’ve relied on brand trust and automated renewal systems to retain the majority of customers without ever having to earn that loyalty. But this renewal cycle is characterized by rising rates, payment shock, eroded affordability, and increased borrower anxiety.

It's a rare window of opportunity for brokers: one where proactive, educated, consumer‑focused mortgage brokers can win renewal business like never before.

If you’re a broker, this is your moment.

Below are the most effective, battle‑tested techniques for pulling mortgage renewal clients away from the banks and bringing them into your book of business.

Most banks reach out 30–60 days before maturity with a standard form letter offering a renewal rate. It’s passive and transactional.

Brokers who contact clients 12–18 months before renewal have a massive advantage. Early outreach gives you time to educate, model scenarios, coach borrowers through coming rate changes, and help them plan, not panic.

Consider adding clients to an automated timeline that triggers at:

• 18 months: “Let’s start planning your renewal.”
• 12 months: “Here’s what the market is doing and how it may affect your payment.”
• 6 months: “Let’s review your options before the banks send their renewal letter.”
• 3 months: “Time to lock-in your strategy.”

By the time the client gets the bank’s offer, they’re already emotionally committed to working with you.

Many Canadians renewing during 2026-2027 are facing payment increases ranging from $400 to over $550 per month. For borrowers who secured ultra‑low pandemic rates, the adjustment is jarring.

Banks typically avoid diving deep into the math. Their process is designed to renew, not educate.

What's your advantage? Explain what’s about to happen before they feel it by providing:

• Custom payment shock projections
• Best‑ and worst‑case scenarios
• Amortization strategies
• Rate options with trade‑offs (fixed vs. variable vs. hybrid)
• Consolidation or equity‑access models for those who are already stretched

Clients don’t renew with the cheapest lender, they renew with the person who helped them understand the situation the best.

Banks offer one option: their own product.

Clients rarely realize:

• Banks don’t compare across lenders
• Banks may tighten credit criteria without warning
• Renewal rates are not always competitive
• Loyalty rarely results in a better offer

Your message should be simple and repeated often:  “Your bank will offer you convenience. I’ll offer you choice.”

Show them you have access to dozens of lenders, multiple rate structures, and alternative solutions banks won’t even mention, especially for borrowers with tight cashflow or reduced credit strength.

Most borrowers don’t know they can switch lenders at renewal with no penalty.

This makes renewal marketing one of the highest‑conversion funnels in the industry. Your value proposition can be extremely simple:

• Free Renewal Checkup
• Free Renewal Risk Assessment
• Free Mortgage Optimization Review
• Free “Stay or Switch” Comparison

These no‑pressure offers instantly lower the barrier for clients who are curious but cautious.

Borrowers crave clarity, especially now.

Consider developing simple, helpful, branded content such as:

• “2026-2027 Mortgage Renewal Survival Guide”
• “The Canadian Homeowner’s Guide to Beating the Bank at Renewal”
• “5 Renewal Mistakes That Could Cost You $20,000”
• “How Rising Rates Affect Your Renewal—and What You Can Do About It”

Great brokers teach first, sell later.

Banks often push clients into whatever fits inside their lending policy, no customization, no alternatives.

You win by presenting:

• Multiple lenders and rate options
• A fixed‑plus‑HELOC combo
• Short‑term “bridge” terms
• Longer amortizations (when appropriate)
• Private second mortgages to preserve low first‑mortgage rates
• Equity‑access strategies for debt relief

Most borrowers don’t even know these strategies exist. When you show them options, you become indispensable.

Consistency wins renewals, but consistency is hard without automation.

The top‑producing brokers use tools for:

• Renewal pipeline automation
• CRM‑based touch points
• SMS reminders
• Drip education campaigns
• AI‑generated renewal plans, scripts, and client summaries

The more often a client hears from you in the months leading up to renewal, the less likely they’ll default back to their bank.

Renewals in 2026 and 2027 aren’t just financial, they’re emotional. Borrowers are:

• Uncertain, and some are financially stretched
• Anxious about rising payments
• Confused about options
• Worried about qualifying

If you position yourself as the calm, confident expert who understands their situation and cares about getting them through it, you become their advocate, not another salesperson.

Banks sell products. You build relationships.

Friction kills conversion.

Your process should feel effortless:

• Online application (mobile friendly preferred by most consumers)
• Instant document upload links
• Quick pre‑approvals
• Same or next‑day comparisons
• Clear, visual summaries
• Straightforward next steps

When switching lenders is easy, clients are more likely to follow your guidance.

This Is the Best Renewal Opportunity in a Decade

The next 24 months will define your market share in the broker channel for years to come.

With rising rates and widespread borrower uncertainty, Canadians are actively looking for someone who can guide them, not just renew them.

Banks will rely on brand and automation, but you can win with:

• Early education
• Honest guidance
• Strong relationships
• Personalized strategy
• Consistent communication
• A frictionless process

Master these techniques, and you’ll convert renewals like never before.