How did blogging all begin? In the late 90s and early 2000s blogging was a unique way for people to share their thoughts and feelings. Fast forward to 2019, and blogging has become a cultural phenomenon that can heavily determine the growth of your company. From every major brand all the way to small business owners, everyone blogs to increase their online presence and acquire new customers.

When new customers are creating their opinion on the legitimacy of your company, they'll check out your websites, social media, or check previous e-mails that you've sent. For example, first time home buyers will want information about the governments new Incentive for First Time Home Buyers.  Which is why it's important to be constantly sharing productive content such as blogs on all platforms.

Posting blogs make your brand credible and can also increase trust in your brand. For instance, if your customer finds answers to their problems through your business, they will trust the things you say in the future because you've helped them in the past.

Blog posts can last forever. Something that started out generating only a few clicks and leads can generate hundreds of thousands of leads over time because it will start moving up the rankings on Search Engines, acting as an advertisement as long as you keep your site active! Make your blog posts relevant/useful, and the sky is the limit!

So how do you make them useful?

How to Make Your Blog Useful

There are several things you can do to make your blogs useful. Try these helpful tips:

1. Engage your target audience: A conversation is a two-way street. Be sure to encourage comments and questions. You can do this in a number of ways, including polls and asking for comments in the comment section beneath your blog-posts;
2. Be relevant: It's important to blog about things that are in the news and top-of-mind for your target audience. If you market to First Time Home Buyers, be sure to include information that they're looking for, such as the new incentives announced by the government of Canada. READ ABOUT THEM HERE;
3. Be consistent: Blogging takes discipline. It isn't important to blog at the same time and day every week, but it is important to blog 2-4 times per week. Pick something topical;
4. Use you the right "language:" It's important to speak as your customers do. Use language that is familiar to them in order to increase the likelihood they'll relate to you.

So start up a blog today and get an edge over your competitors!

Do you have any more benefits of blogging that you would like to share? Let me know in the comment section below!