Email marketing is an essential component of an effective marketing strategy and can be directed towards every stage of acquiring customers. Regardless of the industry, every business can benefit from promoting their products through a personalized e-mail. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, gain brand trust, and much more. All this is done by creating an email campaign and sending out various personalized emails to your potential and existing customers.

How to: Effective E-mail Marketing

1. Build your email list. 

2. Write an effective subject line and monitor open rates to test subject line efficacy.

3. Provide interesting content

4. Keep it simple and easy to read

5. Track the effectiveness through analytics

Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. In fact, studies show 72% people prefer to receive promotional content through personalized emails, compared to 17% who prefer social media.

Addition recommendations:

-Mobile opens accounts for 47 percent of all email opens, so make sure the e-mail layout is mobile friendly.

-Every message should have a goal that can be measured in order to define success.

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