What's Inbound Sales?

Inbound sales is a methodology that prioritizes the needs, challenges, goals and interests of individual buyers. Instead of focusing on closing a sale as soon as possible, inbound salespeople work to meet consumers where they are and guide (not push) them through the decision-making process. One example of an inbound sales strategy is supporting a charity cause related to your targeting market. For instance, McDonald's has the "Ronald McDonald House", which is designed to assist children. By supporting their target market (children) in a productive and ethical way it demonstrates to customers that McDonald's is genuinely interested in the well-being of this group of people, and creates brand trust. Research shows that brand trust is an essential component to maximizing sales, attracting new customers, and creating a good company reputation. 

In-bound VS Out-bound?

Outbound sales is the traditional sales approach involving cold calls, trade shows, and purchasing contact lists. In other words, outbound sales is the act of “pushing” your message out to a large number of people who may or may not be interested in your product.

Conclusion:

Since Inbound marketing is a constant stream of flowing content, your inbound sales team should always be supplied with the sales-qualified leads needed for success.  If you’re not trying to capture your prospects’ interest at the early stages of the buying journey, you could be missing out on many leads. Consider your value proposition before deciding on a marketing strategy, and what outreach your target audience would react well to.