"If you want to be a successful investor in the next two decades, a general rule applies: Figure out what the next generation will be buying in the years ahead and invest in it before the crowd catches on." (Sizemore, 2013). People are always discussing baby boomers and millennials in business, but the direction that all companies should be leaning towards for long term success is Generation Z (1992-2012). Generation Z is accustomed to comparing the number of social media followers, hashtags, Gifs, emojis, and have the shortest attention span in the history of generations. They are accustomed to a faster and much more efficient method of completing tasks. 

“Generation Y's attention span is estimated at just eight seconds, comparative to 12 seconds for Millennials, outlined Fieler.” (Mediakix, 2008). Read More

At Value Connect we understand that this is an emerging issue in the industry, which is why the company created integrative technology as a compliant solution. By making the ordering process straight line with just a couple clicks it will attract the next generation of mortgage brokers and lenders.

The next generation of mortgage brokers and lenders will favour this process which eliminates errors associated with manual intervention saving time and money. It is for reasons like this that people are really starting to invest in fintech companies. “Global investment in financial technology (fintech) ventures in the first quarter of 2016 reached $5.3 billion, a 67% increase over the same period last year.” (Adityarani, 2016). If you invest in fintech, you're investing in the future.

Value Connect Questions? E-mail info@valueconnect.ca or call 1-844-383-2473