Christopher J Bisson

I get the privilege of speaking with appraisers all over North America as a part of my work. This is a group of people who, in my humble opinion, are not often given the due they deserve. You need someone to get a report done for you tomorrow, helping you out of a jamb? "No problem" is the response heard more often than not.

Most loan officers and mortgage brokers primarily focus on one component when they receive a property appraisal report – the appraised value. While important, there are other crucial components to consider.

Here's two:

We recently wrote about Engagement being a secret ingredient to the sales process. Most sales people are pretty good at generating leads or a prospecting list, and fail at engaging with those prospects. There are several ways to engage with prospects - today we'll discuss some tips and strategies for LinkedIn that I picked up from Jake Dunlap.

How many times do you meet a potential customer, or get a qualified lead referred to you, only to have the opportunity languish on the sidelines while you continue to prospect for new business and service the business already coming in the door?

Transform your appraisal report process